X marks the Pepsi spot


PEPSI is offering customers the chance to win tickets to the live final of X Factor in its latest on-pack promotion.

The offer, which began last month, runs across Pepsi, Pepsi Max and Diet Pepsi. There are 800 tickets up for grabs. The promotion follows Pepsi’s recent link-up with magician Dynamo, which the brand owner says resulted in Pepsi value sales increasing by 21% and cola category sales growing by 11%, as measured by Nielsen.
X Factor-themed POS materials designed to highlight the promotion and encourage consumers to take Pepsi home to drink while watching the show are also available.