Laphroaig – Malt’s makeover
ISLAY malt Laphroaig has a new look. The updated packaging features a monochrome label and typeface that brand owner, Beam Inc, hopes will create...
5p – you’ve got to be kidding
Britain’s biggest-selling magazine TV Choice now in a price war with TV Pick, to the dismay of newsagents’ trade group the NFRN.
THE chief of...
With pastry plus beanz picnicz meanz Heinz
HEINZ has its eye on the nation’s picnic baskets with the launch of two new pastry-based snacks that can be eaten hot or cold....
Extra adds some bubble
A minty take on bubblegum is the latest flavour to join Wrigley’s Extra gum family. Launched to coincide with National Smile Month (20 May...
Wall’s aims for a sunny side up
WALL’S aims to make its thick pork sausages a barbecue must with a three-month promotion giving customers the chance to win cash by predicting...
Soup for springtime
SALMON and new potatoes, a traditional menu for a spring wedding, forms the basis for New Covent Garden Soup Co’s one-off flavour for May....
Breakfast-to-go trend on a roll
WITH Mintel finding that more than a quarter of consumers eat breakfast away from home at least once a week, Cuisine de France has...
Dove goes in search of the beauty spot
DOVE has a new marketing push, called the Beauty Spot campaign, to help women identify their favourite body parts.
The £1.5m initiative includes an...
Tetley bags more TV ads
TETLEY is repeating its Blend of Both ads from earlier this year, after seeing an 40% increase in sales after the January run.
A combination...
Sauce for the barbie
BARBECUE season is coming and Colmans has three new sauces to complement char-grilled chicken, sizzling sausages and other barbie food.
Hot Garlic Chilli, Sweet Chilli...
New dessert moves in
FAT-FREE yogurt brand Müllerlight has developed a new range of desserts designed to capitalise on its reputation for indulgent treats that are low in...
A toast to the future
A THICKER slice of Leerdammer, custom-made for toasting, is the latest innovation from the Bel Group’s brand. Seven out of 10 UK consumers regularly...
Cheese brand spreads out
LUNCHBOX staple Dairylea has added two new flavours to its tubs of spreadable cheese. Mighty Mature and Springy Onion, both made with all natural...
Half and half and nearly square
A new rectangular wrap made with half wholegrain flour is Warburtons’ latest health-related innovation. Following the development of its Half & Half bread, and...
McVitie’s drives its minis
JAFFA Cakes and Galaxy chocolate are the latest familiar names to get the mini muffin treatment. McVitie’s has shrunk and baked the essence of...
Spirit gift packs in c-store exclusive
A gift pack of Grant’s whisky and six collectable glasses is being offered to the c-store sector. The glasses reflect the history of the...
