CONSUMERS looking for a quick fix are being targeted by stain-removal brand Vanish, which claims it has developed a product that can banish marks in just 30 seconds.
Brand owner Reckitt Benckiser says Vanish Gold Oxi Action is aimed at consumers who want to take a tough line on stubborn stains and marks. After the Christmas season there might be a few of those around.
The range is available in supermarkets now at an RRP of £5.75 for both the 940ml Vanish Gold Oxi Action Gel and 470g Vanish Gold Oxi Action Powder.
RB says consumer enthusiasm for a more effective stain remover led to the launch of the product. Some 72% of users who tested the product at home said they would buy it once it became available.
Jerome Lemaire, RB marketing director, said: “We’ve learned from consumers that one of the most frustrating moments in their routine is when clean, fresh laundry is taken out of the wash, only to find a leftover stain that escaped notice or wasn’t fully removed. Vanish Gold has been developed to help eliminate this moment by removing stains in front of your eyes in just 30 seconds.”