When the going gets tough for milk
Very few product categories have come under more price pressure than milk in recent years. How can retailers make the best of the white...
Preserve a Scottish jam tradition
A piece and jam may no longer be flung out the ‘windae of a 20-storey flat’, as an early version of food to go...
Sherzinger adds volume – Herbal Essences new face
HAIR care line Herbal Essences has recruited singing star Nicole Sherzinger to front a multimedia campaign for the brand.
The Proctor & Gamble product...
The essence of Absolut art – Packaging revamp for vodka brand
ABSOLUT is introducing not one but many new looks as it rolls out a series of redesigns on its flavoured vodkas in the UK....
Berry latest – Aston Manor adds new flavour
ASTON Manor has become the latest cider brand to use the fruits of summer by adding a wild berry flavour to its Kingstone Press...
Searching for the taste of home – Walkers crisps
WALKERS crisps has launched what’s said to be its biggest on-pack promotion to date in a bid to boost impulse sales of its snacks....
Do ladies like chocolate? New from Baileys
BAILEYS cream liqueur has introduced a new sub-brand that marries a good whack of Irish with some smooth Belgian sweetness. Called Baileys Chocolat Luxe,...
Oooh – a saucy new look for Sharwoods
SHARWOODS is giving its cooking sauce, accompaniments and cooking kits range a major makeover.
The firm says the design update will help shoppers differentiate more...
Jack Link adds meat on the move with extended range
JACK Link’s, the meat products producer, has extended its range of snacks, which it says are high-protein, low-calorie, low-fat lines that are ideal for...
Up for the cup – Betty Crocker anticipates growth
CAKE-mix brand, Betty Crocker, is launching two new cupcake mixes to respond to the current home-baking boom.
The brand-owner reckons home baking, buoyed by...
Report suggests Scots leave long-life milk on the shelf
SCOTS, it seems, can be a suspicious bunch but one packaging giant reckons that can make us wasteful.
Research from Tetra Pak shows...
Kids’ stuff – ‘My market’ interview with Sarah Burrow
Britain’s sales and marketing professionals explain how they see the convenience scene
This issue:
Sarah Burrow, marketing director, international confectionery, Bazooka Candy Brands
You’re very involved in...
New packs target value hunters
THIS month sees the launch of price-marked 35cl packs of Grant’s Family Reserve Scotch whisky and Three Barrels VSOP French grape brandy, exclusively designed...
Juice is a morning star
CHILLED juice is going all out to grab a slug of the morning market, with a year-long campaign promoting its single-serve products as an...
Porridge proves hot and hotter
It’s a complicated time in the breakfast market. Many people skip breakfast entirely but others have been turning back to the early morning meal...
Time to man up – HP Sauce campaign
HP Sauce is continuing its efforts to help Britain’s blokes get in touch with their masculine side.
The long-established condiment is changing its bottles...
