SAVOURY pastry and pie brand, Ginsters, is targeting snack-eating blokes with a £4m promotional push.
Created by M&C Saatchi, the two ads – The Joke and The Return – will feature on terrestrial and satellite channels.
Linda Evans, sales and marketing director, said: “We are very excited to be back on TV. The campaign is designed to re-engage with our core male audience and celebrate those everyday heroic moments and unspoken acts that the men of Great Britain perform on a daily basis.”
The campaign – Ginsters’ most expensive to date – also includes retail media, PR and social media.