Target millennium generation
FLYING lessons, film premieres and swimming with dolphins are just some of the once-in-a-lifetime prizes on offer from Capri-Sun.
The six-month promo, called Squeeze...
Best in c-store PMP exclusive
SCOTTISH ale Belhaven Best and Greene King IPA have become the first products in brands owner Greene King’s range to be released in price-marked...
Thai kits move to pouches
ORIENTAL product specialist, Thai Taste, has changed the packaging of its Green and Red Curry and Pad Thai meal kits.
The company has replaced the...
Blossom Hill puts on a new style
GIANT wine brand Blossom Hill is having a major makeover. A new look has just been introduced across its entire range.
The new packaging and...
Walkers’ wildlife link
RED squirrels and other endangered Scottish wildlife are benefitting from Walkers Shortbread’s partnership with the RSPB.
The Scottish bakery firm will donate 10p from every...
Gong for cheddar
CONSUMER bible Which? has given Wyke Farms Simply Gorgeous Vintage Farmhouse Cheddar a Best Buy award.
The magazine has also named the product one of...
Perky option for breakfast on the move
PERKIER, the free-from brand created by coeliac Ann Perkins, has added breakfast-on-the go options and snacking treats to its product roster.
Perkins estimates that some...
Guinness – in a pie
LANCASHIRE-based pie producer Holland’s has joined up with Guinness to launch a new Steak & Guinness Pie.
It comes in single-box packs and can be...
Oxo homes in on Scots soup makers
OXO is adding two new flavours to its stock cube range. Aimed at home-cooks, marketing activity will be targeted at those areas where making...
Wall’s joins the onesie craze
WALL’S sausages is targeting cooked breakfast fans with its latest TV campaign. The £1.5m push shows goths, wags and builders heading out to the...
Hancocks packs summer in the bag
CONFECTIONERY wholesaler, Hancocks, has expanded its novelty and themed confectionery range for retailers ahead of the summer period.
Last year’s Mallow Sandwich is back, joined...
Pinballs’ wizard promo
FRUIT chew brand, Maoam, is gearing up for the summer of football with a World Cup-themed limited edition bag of Pinballs.
The pineapple and lime...
Velvet bags screen slots
MONDELEZ International’s latest sharing treat, Cadbury Eclairs Velvets, is hitting the TV and cinema screens.
The brand extension, launched in March to offer consumers a...
New look for Right Guard
RIGHT Guard has revamped its Xtreme antiperspirant range, introducing what the brand owner calls “advanced Sweat Detect Technology” as well as new, more modern,...
Butterkist’s new bags highlight calorie count
TOP-selling popcorn brand Butterkist’s bags have a new look.
Manufacturer, Tangerine Confectionery, says the makeover is “optimised pack design”.
It argues the new packs will...
Tartan direction at the glen
THREE-quarters of consumers consider yogurt a guilt-free snack and it’s particularly popular with women who are at home with children, says the team behind...
