Extending the brand appeal
Recently sour flavours have won new fans. Chewits puts a value of £135m on the chew market with sours accounting for £11.2m, an 8%...
Despicable characters iced
CHARACTERS from family film Despicable Me are to feature on the latest products from Icefresh Foods.
The ice cream lollies in the shape of Minions...
Single-serves at 10% and growing
THE importance of single-serve cakes is demonstrated in the latest market statistics according to Lisa Boswell, marketing manager at CSM Bakery Solutions.
She said: “Total...
Gentle growth as DIY declines
Cakes haven’t been flying off the shelves of Britain’s stores quite so fast as they might have been expected to. And that could be because...
Scots biscuit giant gets set to celebrate
WHILE many biscuits firms and brands talk about a taste of tradition the Scottish company Tunnock’s reckons it has a stronger reason to do...
Umbrella brand changes climate
THE company behind McVitie’s and Jacob’s – United Biscuits – is now well into major activity, said to be worth £22m, that has seen...
Jaffa joins teacake family
LEES of Scotland now has new packaging and a new flavour for its Teacakes range.
Sales director Bert Croll said: “Featuring warm vibrant colours, the...
How snappy are your shelves?
WERE you wondering why some budding David Baileys were whipping out their smartphones and picturing your biscuits fixture?
Well it could be down to a...
Oatcakes grow healthy share
WALKERS Shortbread has relaunched its oatcakes range with new recipes and a packaging makeover.
A company spokesperson said: “With newly improved recipes the five-strong range...
Giant argues for three-way push
IS three the magic number? Well it is for biscuits and confectionery giant Mondelez International. It reckons the biscuit market breaks down into three...
Adding tradition to on-the-go
FEEDING demand for on-the-go snacking products has been top of the Burton’s Biscuit Company agenda for its recent sweet and savoury biscuit launches.
Its snack...
Scots take the biscuit
Sweet-toothed Britons are spending £4.4bn a year on take-home biscuits and cakes and Scots are spending proportionately more than the rest of the country,...
Comfort cooking by the pot
UNILEVER UK has introduced a new Sausage Casserole flavour of Pot Noodle.
The firm says the new line will help retailers take advantage of what...
For young and bold
DORITOS has returned to screens with a new advert, encouraging consumers to be ‘bold’.
First airing on ITV, the ad shows a young man eating...
Quick is crucial
YOUNG lads are no longer the main target market for Rustlers micro-snacks, which has grown its consumer base to attract almost as many young...
Partnership renewed fifteen years later
BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look.
Brandhouse founder Mark Wickens said:...
