CONVENIENCE store sales of price-marked biscuits are worth £37m a year according to figures quoted by Burton’s Biscuits. And it says sales grew 12% in the last year.
The firm has put the recently introduced Maryland Gooeys Peanut product in a £1.39 PMP.
Head of customer category management David Costello said: “As one of the first companies to introduce price-marked packs, we know how important they are.”
• United Biscuits uses PMPs across brands such as Jacob’s Cream Crackers and McVitie’s Jaffa Cakes.
Trade communications controller Hena Chandarana said: “Recognising the importance of PMPs, United Biscuits has over 40 SKUs in this format.”