Cereal giant lowers PMPs

Coco-Pops-copyEARLIER this year Kellogg’s reduced the prices of its permanent price-marked packs of cereals.
It said the move was designed both to boost sales and give retialers a guide to those lines the company sees as must-stocks.
Now All-Bran Bran Flakes, Coco Pops, Corn Flakes, Crunchy Nut, Frosties, Fruit n Fibre, Krave Choc Nut, Rice Krispies, Special K Original, Special K Red Berries and Kellogg’s Variety Packs are all price-marked at £2.19.
Sales director Nick Dawson said: “Price-marked packs can offer benefits as they really stand out on shelves and reassure shoppers.
“As our PMPs align to our ongoing strategy to increase sales in the convenience channel, we would always advise retailers to display Kellogg’s products alongside the rest of the category.
“However, off-shelf feature is key to driving incremental sales for both PMP products and non-PMP products.”