PRODUCTS from Yoplait that come in price-marked packs are permanently marked and only available in that format.
“Our non-PMPs are generally premium products such as Petits Filous,” sector controller convenience and wholesale Jon Rodriguez explained.
Current PMPs in the Yoplait range include £1-marked packs of Wildlife Choobs, Peppa Pig and Minions.
“Some manufacturers may reduce pack size to maintain a price point but there is only so far this can go,” Rodriguez said.
“Pound zones are a great idea for the right products and even better if the products within them are promotional lines and are rotated monthly as this creates interest around the store.”