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CCE has swapped some of the sugar in regular Sprite for stevia, reducing the calorie load by 30%. The new packaging carries the messages: “Now most refreshing taste ever” and “30% less sugar”.

Sprite light – Calories reduced

CCE has swapped some of the sugar in regular Sprite for stevia, reducing the calorie load by 30%. The new packaging carries the messages:...
GREEN brand Ecover, has unveiled plans for the world’s first fully sustainable and recyclable plastic packaging, to be introduced in 2014.

Plastic reused – Ecover plan world’s first

GREEN brand Ecover, has unveiled plans for the world’s first fully sustainable and recyclable plastic packaging, to be introduced in 2014. The new material is...
CHOCOLATE Weetabix is now Weetabix With Chocolate as part of a relaunch designed to reinforce the brand’s healthy image.

Name change for Weetabix

CHOCOLATE Weetabix is now Weetabix With Chocolate as part of a relaunch designed to reinforce the brand’s healthy image. A £1.8m ad campaign to support...
Seabrook’s new-look packaging points to the brand’s Yorkshire heritage, while Walkers sends Gary Linker off on his tractor to source British ingredients.

Gluten-free from Yorkshire

YORKSHIRE-based snack manufacturer Seabrook has given its crisps a major revamp, underlining the brand’s regional heritage. The new-look packaging, released this month, also...
Birthday revamp - Ski marks 50th anniversary

Birthday revamp – Ski marks 50th anniversary

SKI is celebrating its 50th anniversary with a revamp, digital marketing campaign and new flavour of mousse, pictured. To take advantage of the growth...
With its contoured plastic bottle and lower price point, will the new 1.75 litre bottle appeal to customers used to buying the old two-litre model?

For convenience, size matters – Coca-Cola

A new, smaller bottle of Coke – 1.75l instead of 2l – is being introduced especially for convenience stores. CCE says it shaved 250ml off...
AN 11-strong range of frozen snacks, including premium Chicken Poppets with the Red Tractor logo, above, has been launched by poultry specialist SFC.

Snack attack – SFC roll out new range

AN 11-strong range of frozen snacks, including premium Chicken Poppets with the Red Tractor logo, above, has been launched by poultry specialist SFC. Managing...
MEXICAN chilli is the latest ingredient to spice up Heinz tomato ketchup.

Hot stuff – Latest from Heinz

MEXICAN chilli is the latest ingredient to spice up Heinz tomato ketchup. Warm and herbal with a kick, rather than blowtorch hot, the sauce...
WITH an eye to the sweet chilli sauce market (said to be worth £16m), Heinz has added a hit of sweet chilli to its traditional tomato ketchup.

Sweet heat – Heinz launches new flavour

WITH an eye to the sweet chilli sauce market (said to be worth £16m), Heinz has added a hit of sweet chilli to its...
Warburtons’ baked pitta chips have been rebranded as Escapes in adventure-themed packaging.

Pitta patter – Rebrand from Warburtons’

Warburtons’ baked pitta chips have been rebranded as Escapes in adventure-themed packaging. The snacks have 45% less fat than potato chips, and are described...
GERMAN confectionery company Coppenrath & Wiese is set to develop the branded frozen desserts category during 2013 with a £3.5m brand marketing campaign and a range of new products

£3.5m push for frozen brand

GERMAN confectionery company Coppenrath & Wiese is set to develop the branded frozen desserts category during 2013 with a £3.5m brand marketing campaign and...
Novelty products and familiar brands – some shrunk to miniature size – are key to R&R’s strategy

Disney joins novelty push

ICE cream specialist R&R is freezing Disney’s best known characters with a licensed range of Mickey and Minnie Mouse ice cream lollies. This cartoon range...
MARS and Snickers ice creams will be available for summer in a new mini format. With 74 calories (Mars) and 85 calories (Snickers), the company hopes that shoppers will keep the smaller sized bars in the freezer for an instant and relatively low-calorie ice cream hit.

Mars goes mini-sized

MARS and Snickers ice creams will be available for summer in a new mini format. With 74 calories (Mars) and 85 calories (Snickers), the...
Mark Thomson, business unit director of Kantar Worldpanel looks at consumer trends in biscuits and cakes.

Scots shoppers take the biscuit

Mark Thomson, business unit director of Kantar Worldpanel looks at consumer trends in biscuits and cakes. SHOPPERS in Scotland still go for traditional favourites like...
BORDER Biscuits has recently introduced sharing packs of its biscuits which include Strawberry and Cream Shortbread, Toffee Apple Crumbles, Butterscotch Crunch and Milk Chocolate Viennese.

When it comes to the crunch…share

BORDER Biscuits has recently introduced sharing packs of its biscuits which include Strawberry and Cream Shortbread, Toffee Apple Crumbles, Butterscotch Crunch and Milk Chocolate...
WALKERS has added two new shortbread “drums” to its portfolio. The products pay homage to two Scottish icons - the red deer stag and the Highland cow. The stag drum features the Monarch of the Glen painting by Sir Edward Landseer and contains chocolate chip shortbread.

Walkers drums play to Scots beat

WALKERS has added two new shortbread “drums” to its portfolio. The products pay homage to two Scottish icons - the red deer stag and...
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