Euro flavour comes to UK
UNITED Biscuits is bringing a taste of Europe to its UK biscuit range.
McVitie’s DeliChoc is a thickly-coated Belgian chocolate biscuit with a crunch.
The firm...
Hollywood star spreads the message
HOLLYWOOD star Ashton Kutcher features in the latest TV ad for Wrigley’s Extra.
Part of a year-long £15m campaign, the ad sees Kutcher out to...
Febreze freshens up for spring
FEBREZE and Ambi Pur have introduced a new collection for Spring 2015.
It offers three new scents, Freesia Bloom, Vanilla Flower and Lotus Verbena, across...
KitKat breaks to tag along
The latest KitKat marketing campaign is encouraging consumers to “celebrate the break”.
KitKat brand owner Nestlé says the campaign, launching this month, will include TV...
Sparkle up
MOTHER’S Day last year generated an increase of 42% in sales of Shloer and a rise in sales of Shloer Celebration by 28.5% according...
Bread of love
ARYTZA Food Solutions has launched a heart-shaped Cuisine de France loaf in time for Valentine’s Day.
The 250g L’amour Loaf is a buttery bread with...
Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Sweet but simple
WITH buying something for ‘tonight’s tea’ becoming an increasingly frequent reason for shoppers to visit c-stores it’s essential that retailers provide quick and easy...
Cream of the crop
SWEDISH Glace, the ‘free-from’ ice cream brand from Unilever UK, is moving under the Wall’s brand.
Zhelin Chen, assistant brand manager for Swedish Glace at...
Dreamy new designs
PREMIER Foods has introduced new packaging for its custard and rice pudding brand, Ambrosia.
The new design across the entire portfolio of custard, rice and...
Bigger Bee oil
LUCY Bee Unrefined Extra Virgin Fairtrade Organic Raw Coconut Oil is now available in a 1L jar.
An alternative to processed oils, butter and margarine...
Bakes rising
HOME baking saw a year on year increase of 0.9 % last year according to Dr Oetker.
Gill Davies, executive head of marketing (ambient) at...
Something in the water
DRINKS giant AG Barr is combining two styles of soft drink to create what it says will be a new category – energy water.
Rockstar...
New units to light up gum sales
FIVE thousand more retailers will see the light this year, when Wrigley rolls out more LED-lit display units.
The initial launch put 3,200 different units...
Help drivers to low down
CHANGES to the drink driving laws, introduced at the start of the festive season last month, may increase demand for low-alcohol beers. Distributors such...
Tops of the morning
BELVITA breakfast biscuits have a new variety. Belvita Tops, with a chocolate and hazelnut or strawberry topping, are designed to give consumers what brand...
