Whiskas teams with WWF to help protect tigers in the wild
Mares Petcare has announced that a partnership between Whiskas and WWF-UK to help protect the world’s wild tigers.
Through the charity activation, which is the biggest...
Summer of love/hate for Marmite
Unilever UK is rolling out a new advertising campaign for Marmite to support the launch of its limited edition summer spread, available to buy...
Shortie takes a long walk for Dean’s
This August, to celebrate its 40th anniversary, premium Scottish shortbread and biscuit manufacturer Dean’s, is letting loose its mascot ‘Shortie’ on a month-long tour of Scotland
From the Lonach...
A sandwich evolution
With school summer holidays coming to an end parents will be thinking about what to give the kids for school lunch. But lunchboxes also...
Beyond mealtime
THERE are opportunities for retailers during the school term beyond selling items for packed lunches according to Dairy Crest. The company’s central shopper marketing...
Thinking outside the lunchbox
AT-work and at-school food consumption is not longer all about lunch says Susan Nash, trade communications manager at Mondelez International.
She said: “One in three...
Merchandise to win sales
HIGH numbers of new snacking products introduced in the last year have led to confusion on the shelves, Matt Collins, trading controller convenience at...
Passing the multiple choice test
MULTIPACKS are a staple of consumers’ lunchbox shopping lists says biscuits manufacturer Bahlsen.
The firm added Pick Up biscuits to its portfolio around a...
Sweet treat ready to thaw and serve
DEMAND for healthier snacks has prompted CSM Bakery Solutions to develop a reduced-fat doughnut.
Available as a sugared ring or a cocoa ring...
Health on the menu
MANY schools now monitor lunchboxes in line with nutrition standards for school meals and that has created demand for healthier alternatives, according to Marina...
Social media and student route to sales
SOCIAL media allows consumers to talk directly to brands and gives brands the chance to respond in a familiar, friendly setting, says Maurice Newton,...
New ideas keep pasta aisle vibrant
PASTA is the most popular evening meal in the UK according to Giovanni Rana whose chief executive, Gian Luca Rana, says innovation and...
Fruit still the flavour of NPD
SCiders take eight of top 10 drinks launches in 2015
What are you likely to be devoting more of your beer, wines and spirits shelf...
Aussie targets the body
HAIR care brand Aussie has entered the shower gel market with the launch of a body wash range.
It comes in 250ml and 400ml sizes...
Chilling energy
ENERGY drink Rockstar has expanded its range with the launch of Rockstar freeze.
Saying that the energy drink category is now worth over £1bn and...
Curtain up on sweet Sunday
MARS is taking people to the pictures for a fourth year in a row with its Sweet Sundays on-pack promotion.
It says the promotion increased...
