Big flavours in jam

Strawberry jam

FOUR flavours account for 90% of all jam sales in UK convenience stores according to Bonne Maman. A spokesperson said the brand’s 370g strawberry conserve is the biggest selling jam in the UK market and that its raspberry and apricot conserves feature in the top five. The other flavour in the big four is blackcurrant.

“Bonne Maman accounts for 22% value share of the jam category, with value sales growing at 3.2%,” the spokesperson said