Bake more on the go

IN-STORE bakery is one of the top-performing sectors in convenience retailing according to Aryzta Food Solutions. And it can add a wow factor to a store’s efforts to sell breakfast and other meals to go.

Country Choice breakfast

Aryzta’s head of retail UK, Aoife Kenny said: “Bakery is already the second most frequently bought category in convenience and, even more importantly, in-store bakery shoppers spend over 70% more in-store than average symbol shoppers and on average buy at least two more items, highlighting the benefit of offering customers freshly-baked goods.”

Kenny added that more independent retailers are siting their in-store bakery fixture next to a coffee machine to appeal to shoppers looking for breakfast on the move.

Country Choice says its research into breakfast shows most consumers want to eat on the go. Marketing manager Emma Hunt said nearly two thirds of adults visit a grocery outlet for breakfast to go at some point so it is a massive opportunity.