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Walkers’ wildlife link

RED squirrels and other endangered Scottish wildlife are benefitting from Walkers Shortbread’s partnership with the RSPB. The Scottish bakery firm will donate 10p from every...
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Gong for cheddar

CONSUMER bible Which? has given Wyke Farms Simply Gorgeous Vintage Farmhouse Cheddar a Best Buy award. The magazine has also named the product one of...
Perkier Tiffin

Perky option for breakfast on the move

PERKIER, the free-from brand created by coeliac Ann Perkins, has added breakfast-on-the go options and snacking treats to its product roster. Perkins estimates that some...
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Guinness – in a pie

LANCASHIRE-based pie producer Holland’s has joined up with Guinness to launch a new Steak & Guinness Pie. It comes in single-box packs and can be...
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Oxo homes in on Scots soup makers

OXO is adding two new flavours to its stock cube range. Aimed at home-cooks, marketing activity will be targeted at those areas where making...
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Wall’s joins the onesie craze

WALL’S sausages is targeting cooked breakfast fans with its latest TV campaign. The £1.5m push shows goths, wags and builders heading out to the...
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Hancocks packs summer in the bag

CONFECTIONERY wholesaler, Hancocks, has expanded its novelty and themed confectionery range for retailers ahead of the summer period. Last year’s Mallow Sandwich is back, joined...
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Pinballs’ wizard promo

FRUIT chew brand, Maoam, is gearing up for the summer of football with a World Cup-themed limited edition bag of Pinballs. The pineapple and lime...
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Velvet bags screen slots

MONDELEZ International’s latest sharing treat, Cadbury Eclairs Velvets, is hitting the TV and cinema screens. The brand extension, launched in March to offer consumers a...
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New look for Right Guard

RIGHT Guard has revamped its Xtreme antiperspirant range, introducing what the brand owner calls “advanced Sweat Detect Technology” as well as new, more modern,...
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Butterkist’s new bags highlight calorie count

TOP-selling popcorn brand Butterkist’s bags have a new look. Manufacturer, Tangerine Confectionery, says the makeover is “optimised pack design”. It argues the new packs will...
Rowan Glen’s redesigned packs for its low-fat bio range.

Tartan direction at the glen

THREE-quarters of consumers consider yogurt a guilt-free snack and it’s particularly popular with women who are at home with children, says the team behind...
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Cosmo readers recommend Tena

A PANEL of Cosmo readers has given Tena’s Lights range of pant liners the thumbs up. The magazine’s testers tried out the Tena Lights...
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Hovis bakes in new flavours

BAKERY giant Hovis has added three different flavours to its loaves. The Taste Sensations range, launched recently, puts Fiery Sweet Red Pepper, Sun-dried Tomato...
Muller Corner, said to be number one brand, ahead of its competitors by £12m and to have achieved value sales of more than £230m in the 12 months to early December 2013.

Room for chilled improvement

ARE yogurts and dessert pots losing ground in the convenience channel? Two of the biggest players in the sector – Müller Dairy and Yoplait...
Ambrosia Devon Dream

Bigger tub for family sharing desserts

AMBROSIA has put its Devon Dream pouring sauce in a bigger tub and added a resealable lid, to appeal to families who sit down...