Saving water
CRISP manufacturer Walkers has halved the amount of water and carbon used to grow its potatoes in water stressed areas.
This was achieved through brand...
Going mini with a laugh
AS part of its £20m Sweeet campaign, McVitie’s has launched Penguin Mini Biscuits in a multipack of penguin-shaped biscuits.
The multipack has an RRP of...
Leftovers campaign launched for Christmas
PICKLE brand Branston is launching a £1.3m ‘Leftovers Day’ campaign to inspire consumers to get creative with their leftovers on Boxing Day.
The activity, which...
Party campaign for Pearl
AS the Christmas party season kicks off, Procter & Gamble (P&G) is showing how ‘life looks great with Tampax’ in its latest national media...
Raise a glass to a steak and ale tribute
GINSTERS is launching a new limited-edition Steak and Tribute Ale pasty in time for the New Year celebrations.
Steak and Ale flavour is a favourite...
Festive look for Super Bock
PORTUGESE beer Super Bock is being launched in a limited edition knitted design to mark the festive season.
Taking inspiration from Christmas jumpers, the pack...
A ‘Taste of Summer’ in time for Christmas
SCOTTISH farm-to-bottle distiller Arbikie Highland Estate has launched a limited-edition fresh strawberry vodka in time for Christmas.
Distilled using this summer's fresh strawberries, locally-grown by...
Burger track of his life
SNACK brand Rustlers is to spend £2.5m in the next year to support a new sales growth strategy.
The campaign will be led by a...
A special approach to Easter sales
REPORTING that it doubled sales during Easter this year, Ferrero is bringing back its Thorntons Dessert Eggs range for 2017.
The Lemon Meringue, Pecan Pie...
Bounce up in spring
Easter presents opportunities and the giants of chocolate reckon they know how to make the best of them.
BIG selling favourites from Mars Chocolate are...
Not just a barbecue bite
DESPITE the barbecue season being long gone, consumers will still be looking to buy sausages according to the Lifetime of Meat survey by OnePoll...
Muscling in
Daniel Reeds, MD at health food marketing company New Chapter Marketing, considers what’s behind the high protein trend.
ONCE a niche sector dominated by powders...
Super support spend
TETLEY says the £5m campaign to promote its Super Teas range is its biggest marketing drive to date for speciality teas.
It includes an outdoor...
A love affair with bread
Time to reawaken the passion
IT’S time to make the nation fall in love with bread again according to Kingsmill brand owner Allied Bakeries, and...
Looking sweet
ONE company aiming to bring a sugar alternative into the mainstream in 2017 is SugaVida.
The UK’s exclusive supplier of organic Palmyra Jaggery (a crystallised,...
Snack bar to say cheese
DAIRY Crest has launched the Cathedral City Snack Bar into c-stores.
The 30g cheese snack is aimed at on-the-go shoppers looking for an alternative to...
