Nuts on the TV

KP Nuts has returned to TV screens for the first time in over two decades, as part of a £3m multi-media marketing campaign backing the brand.

KP Nuts parent firm Intersnack Group reckons the campaign will see the brand reach over 37 million people through a combination of TV ads, outdoor advertising and online and shopper display fixtures.

Jess Templeton, senior brand manager for KP Nuts, commented on the campaign: “2017 is a really exciting year for KP Nuts. Not only have we launched innovative NPD, but we’re back on TV for the first time in over 20 years.

“It’s never been a better time to shout about nuts; the category is in 6% growth over the last five years as more and more people recognise the health credentials of nuts – they’re high in fibre, and a great source of natural protein.”