Single option for new movie ice cream
ICE CREAM is an important part of the British summer – a time, said Icefresh Foods brand manager Scott Wilson, that sees a significant...
Moy Park’s ‘Good Kitchen’ Range perfect meal solution for consumers
Leading UK food company Moy Park Chicken, has created a range of pre prepared chicken products under the Moy Park ‘Good Kitchen’ brand targeted...
Moy Park First to Market with Innovative ‘Roast in the Bag’ Packaging
Leading UK food company Moy Park, has developed the first roast-in-the-bag chicken product to use cutting edge thermoformed packaging technology. The state of the...
PMPs return on Lucozade
SOFT drinks firm Lucozade Ribena Suntory reckons health and fitness are becoming increasingly important to many consumers and that those issues are affecting shoppers’...
Fruity whiskey set for summer TV ads
JIM Beam has added Jim Beam Apple to its range of flavoured bourbons.
The launch of the new flavour will be supported by TV advertising...
Code for shades
Designer sunglasses are on offer in a competition on packs of Halewood International’s Caribbean Twist.
For a chance to win one of 52 pairs of sun...
Sweets firm says slush pays out
Cold, colourful and bursting with profit? Specialist confectionery wholesaler Hancocks reckons margins of 81% can be made with servings from one of its slush...
Carlsberg Export squares up
QUOTING blind tasting research results, Carlsberg has launched a direct assault on one of its major rival premium strength lagers.
It says that in blind...
Snacking suggestions
JACOB’S Creek has come up with suggestions of the perfect snacks to pair with different wines this summer.
Among its recommendations are chocolate with...
Lining up against wine
Presenting itself as a summer alternative to a glass of wine, Wild Elderflower Spritz launched at the end of April.
The sparkling, perry-based drink with...
Festival tour promises a season of colour for UK cities
COLOUR is at the centre of a Sourz partnership with MTV and the Sky Network.
The campaign is aimed at 18 to 34 year-olds and...
Drinks brands on icy mission
WITH summer sun, hopefully, on the way two major drinks brands have come up with cool new lines, frozen drinks pouches.
SHS Drinks has launched...
Morning in the microwave
GINSTERS, the savoury pastry brand, is expanding its portfolio with the launch of its first microwavable breakfast range. The initial two SKUs – Bacon...
Merchandising makeover boosts sales
MERCHANDISING and visibility can have a massive influence on sales, argues KP.
With that in mind, KP has remerchandised 150 crisps and nuts fixtures in...
Quick and sparkly
Jeyes has added two products to its Easy homecare range.
Easy Sparkling White Bleach is a gel with scrubbing micro particles.
It is available in 750ml...
Coffee rollout
ACCORDING to the Allegra coffee report 2014, £6.3m is spent on take away coffee in the UK every year and McColl’s is the latest...
