ADULTS are the target shopper for the latest release from Betty Crocker.
Three new cake mixes have been released under the new Delights brand, with each promising more premium baked goods than other cake mixes aimed at children.
The Delights range comprises Gooey Salted Caramel Brownie Mix, Tangy Lemon & Buttery Shortcrust Bar Mix, and Ultimate Dark Chocolate Cookie mix.
Each box in the range is available at an RRP of £2.85.
Joanna Goodman of Betty Crocker said the new range “provides a real opportunity for Betty Crocker to meet demand for premium, indulgent, ‘grown up’ baking kits”.