On its head

Orangina's new upside down can design

ORANGINA is shaking up its packaging this summer with a new upside down can design, available in 330ml formats in both original and light variants.

Assistant brand manager for Orangina at Lucozade Ribena Suntory, Bridget Hirst, said: “By having the artwork upside down, consumers instinctively turn the can, which awakens the pulp and unlocks the orange flavour.”