Challenging the health groups
WEETABIX has hit back at a claim from Action on Sugar that branded cereal manufacturers are “deliberately deceiving shoppers” through poor labelling.
Encouraging a crisp upgrade
PREMIUM crisp brand Kettle Chips is running a PR social media and sampling campaign encouraging shoppers to upgrade their snack selection.
Chilling out in the house
THERE’S plenty of reasons for shoppers to treat themselves this autumn, according to Coppenrath & Wiese.
More tastes form the US
EMPIRE Bespoke Foods has secured a deal with US cereal producer Malt-O-Meal (MOM) which will see the firm distribute its cereals on this side of the Atlantic.
Transformation of a Monster
Amid calls for healthier cereals with less sugar, Monster Brands aims to position its products ahead of the trends.
Bear and Puffin celebrate reading
KIDS snacking brand Bear Nibbles has teamed up with Puffin Books to get children reading in a new partnership with Bear Alphabites cereal.
Drinks key to a great night in
PIZZA, curry, crisps, confectionery – all staples of a Big Night In. But while the food on offer is important, the drink options can be what make or break an evening.
A big push for vodka
LOCH Lomond Group is spending big on its premium vodka brand Glen’s Platinum Vodka through a seven figure investment.
Ready to beet
HAYWARDS has added diced beetroot to its range.
Sweet feelings
JELLY bean company Jelly Belly has launched a Mixed Emotions collection
Meat-free meals
MEAT-free brand Quorn is taking to TV to promote its Crispy Frozen Nuggets as part of a £2.5m media campaign.
Guilt free and green
A new cola has hit the market with no sugar, preservatives or calories.
Shoppers going nuts for fibre on the go
CONSUMERS looking for a high-fibre snack they can eat on the go are the target market for the latest launch from Kellogg’s.
Vanilla added to premium vodka range
ARRIVING ready for the Christmas season, Vanilla is the latest flavour to join the Ciroc vodka portfolio.
Battering in
MONDOLEZ has expanded its Oreo range with the launch of Oreo Choc’O Brownie.
Celtic cider
MAGNERS parent firm C&C Group has teamed up with online drinks retailer Flavourly for the launch of a special-edition Celtic Lisbon Lions pack.
