A free range claim lands on milk bottle
ARLA Foods UK is repositioning its Arla Organic Farm Milk brand to highlight its free-range credentials to shoppers.
Following the launch of the brand earlier...
Emoji partners land on packs
KERRY Foods has joined forces with Sony Pictures to launch a new on-pack promotion in association with The Emoji Movie, which hits cinema screens...
Kids the focus for sauce kits
CHILDREN are the focus for the new Homepride sauce range as parent firm Premier Foods targets the family meal opportunity.
The new Homepride Kids...
Aero on TV
AERO mousse brand Aero Heavenly has been appearing on TV screens this summer.
The campaign for the recently-launched brand has seen Aero Heavenly appearing across...
Tiffin returns
CADBURY classic Dairy Milk Tiffin is making a comeback.
Tiffin is available to order from this month in 200g tablet format.
Brand manager Katrina Davidson said...
Pip pops out almond milk drinks
THREE new almond milks have been hitting shelves as nut butter firm Pip & Nut enters the category.
Flavours in the Pip & Nut almond...
Cerveza holidays are here
SHOPPERS are being offered the chance to grab a luxury holiday to destinations from Dubai to Columbia through Mexican beer brand Corona’s summer campaign....
Energising with new pack
PANASONIC Energy is introducing new packaging across its battery range as part of a global packaging overhaul for 2017.
The new packaging sees Panasonic...
Bourbon is on the up
THE premium wing of spirits giant Diageo has extended its range of Bulleit American Whiskeys with the launch of Bulleit Bourbon 10 year old.
Nick...
Digging into a healthy lunch
New trends breed opportunity
YOU can’t put a price on health but any retailer who chooses to ignore the increased importance shoppers are now placing...
Baking for grown-ups
ADULTS are the target shopper for the latest release from Betty Crocker.
Three new cake mixes have been released under the new Delights brand, with...
Kellogg’s in the fast lane
KELLOGG’S has shifted into racing gear this summer by teaming up with Disney Pixar’s Cars 3.
Limited-edition honey-flavoured wholegrain Cars branded and shaped cereal has...
Moray now in a mini bottle
GIN distiller Moray Distillery has launched 20cl versions of its Avva Scottish Gin and Avva Navy Strength gin.
Distillery founder Jill Brown said that market...
Paper that is set to shine
NICKY is rolling out a new household paper SKU. Nicky Super Shine is a three-ply towel made with three layers of extra-large sheets.
Towels feature...
On its head
ORANGINA is shaking up its packaging this summer with a new upside down can design, available in 330ml formats in both original and light...
Driving up interest in kids’ water
DANONE waters is aiming to increase bottled water consumption among kids through its Volvic Kids partnership with Disney, which the firm reckons should help...
