Chocolate heading in a new direction
GALAXY chocolate has experienced a change in the tone of its ads as activist, poet and actress Jade Anouka takes the centre stage
Rewarding retailers
JACK Daniel’s is offering retailers the chance to pick up £10,000 as part of its Taste of Tennessee campaign.
Bueno goes for adults
‘ADULTING’ is the buzzword for Kinder Bueno as the brand launches new activity targeted at 25-34 year olds.
Experiment in Speyside
SCOTCH whisky brand Glenfiddich was talk of the trade last month, holding an exclusive festival at its home of Dufftown in Speyside.
Fun for all the family
FAMILY sharing occasions are being targeted in the latest Walkers promotion.
Four-pack of the dead
TEQUILA beer brand Amigos is launching a special pack for the Mexican celebration Dia de los Muertos.
Scaregoals
ERIC Cantona is back in action on a mission to protect the hops used to produce Kronenbourg.
Dressed to kill
KERRY Foods is adding two chilling on-pack offers to its line-up in time for Halloween.
On the pulse
YUSHOI, owned by Calbee UK, is adding a new variant to its range, Barbecue Red Lentil snacks.
Ready for its screen debut
CONFECTIONERY giant Ferrero is backing its recently-launched Nutella B-ready bar with a £2.8m marketing investment
10 years in the making
The Arran Malt has been blended from a selection of first-fill bourbon barrels from 2007.
Tea makes television debut in advert
TEA and coffee firm Taylors of Harrogate is taking to TV screens with two new ads as part of a £3m marketing campaign over the next 12 months.
In the pink
GORDON’S London Dry Gin is aiming to shake up the gin category with the launch of new Premium Pink Distilled Gin
Caramel taste
COATBRIDGE-based confectionery producer Lees of Scotland has extended its teacake range with the launch of a new Caramel Teacake.
Love or hate is in our DNA
MARMITE has launched its biggest-ever marketing campaign with the £3m The Marmite Gene Project.
Fruit soda with a kick
DRINKS brand developer Global Brands has introduced three alcoholic sodas from Crooked Beverage Co to the UK.
