Indulgence the name of the game
INDULGENCE is at the heart of the latest launch from Magnum as the Unilever-owned ice-cream brand extends its tub range with the roll out of a Chocolate & Hazelnut Praline flavour
A thirst for good value
Scottish Grocer spoke to drinks firms to see how price-marked-packs can affect sales.
Exquisite style
FENTIMANS has overhauled its image with a rebrand across its range of premium mixers and soft drinks.
Bear’s big break
CHILDREN’S snacking brand Bear Nibbles has launched its first-ever campaign on mainstream TV, bringing the on-pack character of Bear into the real world.
Sweet ad
CONFECTIONERY firm Storck has launched a £4m national TV campaign for Werther’s Sugar Free.
Stout with a difference
CRABBIE’S is introducing a ‘first-of-its-kind’ Stout to its Crafty Ginger Collection.
Raspberry and orange
WHITLEY Neill has extended its gin range with the addition of two new flavours – Blood Orange Gin and Raspberry Gin.
A spread to savour
PHILADELPHIA has returned to TV screens with a new campaign urging Brits to ‘savour the moment’.
Getting spicy with improved flavour
MCCOYS is launching a new and improved Paprika flavour, which it says is preferred by 57% of consumers when compared to its closest competitor.
An intense experience
MONDELEZ International’s fastest-growing biscuit brand, Mikado, is bringing a new flavour to the market with the launch of Mikado Dark Intense.
Cookie quest
CONSUMERS are being invited on a quest for prizes in a new on-pack promotion from Oreo.
Light the fuze
COCA-COLA European Partners has announced the launch of premium iced tea brand Fuze Tea in Great Britain.
Cathedral City backs TV quiz
CHEESE brand Cathedral City has returned to TV screens, sponsoring new ITV quiz show, Britain’s Brightest Family.
New look for old bourbon
OLD Forester, said to be the only bourbon bottled before, during and after Prohibition, has new packaging for its 86 proof expression.
Feeling hot
TABASCO will be carrying out year-long celebrations in 2018 to mark 150 as one of the world’s leading hot sauce brands.
Italy in a can
AG Barr is aiming to bring the authentic taste of Italy to UK shoppers with San Benedetto.
