A stellar new look for Stella

LAGER brand Stella Artois has launched a new packaging design that features a redrawn logo and altered branding.

Rays have been added around the brand’s star, while the tagline  ‘La Bière Fine de Luxe’ has been reintroduced to packs.

Parent firm AB InBev said research revealed that the new design created perceptions that Stella was modern, sophisticated and had Belgian brewing expertise.