Bird in a can
FRUIT cider brand Old Mout is now available in 10-can packs across its range as well as a four-can pack for Kiwi & Lime...
Pork pie packs mean prizes
Pork pie brand Pork Farms has launched a multi-million pound promotional campaign featuring an on-pack prize giveaway and TV advertising.
The Great Summer Giveaway campaign...
RTD brand that comes in a can
Global Brands, the firm behind VK has launched a new RTD in a can.
Billed as an alcoholic soda, Crooked Beverage Co is available in...
Dairy takes a swing at hockey
SCOTTISH dairy brand Graham’s has been swinging into the world of international field hockey thanks to a new partnership between the firm and the...
Win a summer mini-break
MINI Eggs have been given a summer twist as Cadbury takes its Easter brand on a summer holiday.
The new packs feature only yellow Cadbury...
A spirited beer promotion
MUSIC festivals are at the heart of the latest on-pack promotion for tequila-flavoured beer brand Desperados.
The on-pack promotion highlights the brand’s sponsorship of three...
Hopping into cinemas
There's no putting toads in a hole this summer as Vimto’s amphibian mascots hop onto cinema screens and on-demand channels across digital and social...
Devon dairy gets results
DEVON-based cheese producer Quicke’s is reporting a 20% uplift in sales which it attributes to greater consumer interest in provenance.
The firm recently renamed two...
Spread out with dairy-free flavour
DAIRY-free flavour is the name of the game for Flora, as the brand’s latest NPD looks to capitalise on the growing number of consumers...
Score big with a frozen range
Birds Eye backs PMPs as key sales driver
PRICE-marked packs can deliver up to 60% more sales than standard packs according to Birds Eye, and...
Crisp carnival ad on the air
Walkers Sensations have been indulging in carnival fun as part of a new ad
campaign launched to coincide with the roll-out of new flavours and...
One billion in sales for FTG
Research firm finds category in rude health
THE food-to-go market has broken the £1bn barrier according to the latest figures from Kantar Worldpanel, with shoppers...
It’s time to spice up your food to go
Customers seeking more from stores, firms say
Food to go is a key component of many a retailer’s business, with an attractive offer having the...
A multipack dairy snack
Dairy Crest, the firm behind Cathedral City, has expanded its snack range with the launch of Cathedral City Snack Bar multipacks.
Available in Mature and...
Forza di formaggio
Lactalis McLelland has been encouraging consumers to experiment with some Italian flavour this summer through two new initiatives.
The firm’s Galbani brand has been appearing...
Say ‘aloe’ to new packaging
GRACE Foods UK is introducing a new look to its Grace Aloe Vera soft drinks range, coinciding with the roll out of limited-edition £1.15...
