Hopping into cinemas

There’s no putting toads in a hole this summer as Vimto’s amphibian mascots hop onto cinema screens and on-demand channels across digital and social media platforms as part of a new marketing campaign for the brand.

The campaign will see the Vimtoad character accompanied by his friend MixToad, promote Vimto original and Remix flavours.

Targeted at teenagers, the new add sees the battling toads mixing it up with some fruity ammunition at their disposal.

Vimto’s latest ad campaign comes as parent firm Nichols Plc announces it is on a nine-month “distribution drive”, with a focus on convenience.
Vimto marketing manager Ed Jones said convenience is “becoming an ever bigger focus” for the brand.