Fridge Raiders

Japanese inspiration

Kerry Foods has looked to the east for inspiration for its latest Fridge Raders launch.
Blossom Hill Rhubarb & Plum Spritz

Saying it with flowers

Blossom Hill Rhubarb & Plum Spritz is the latest variant to join the brands sparkling wine portfolio
Diet Coke

Campaign takes break

Diet Coke is the subject of a new campaign encouraging consumers to give themselves a break – and enjoy a refreshing soft drink.

Meat free returns

Quorn returned to television screens on 27 August as part of a six week TV campaign focused on the brand’s Crispy Nuggets variant

Lighter way to enjoy Tennent’s

Tennent's has been rolling out a new low ABV beer in a bid to attract health conscious consumers
Seabrook loaded fries

Loading up on fries

Calbee UK has expanded its Seabrook range by adding some restaurant flavour to the mix.

Go big on butchery

Scotmid has joined forces with third-generation family butcher S Collins & Son to launch a new butcher’s counter within its Uddingston store

Home working drives growth

With the daily commute on ice for the majority of office workers for now, breakfast brands have reported improved sales as consumers take time to enjoy the first meal of the day

Snacks in the time of Covid

Snacks are a part of daily life for the majority of consumers, and with Covid-19 restrictions keeping most people at home for most of the time, the hinges on treat cupboards have been working hard

The best medicine

The correlation between laughter and pain tolerance is being explored by a new campaign by Panadol
Tyrells crisps

On air with Tyrrels

Crisp brand Tyrrels is taking to the airwaves as part of its new campaign.
Golden Wonder smoked bacon and spring & onion

The round pound wins

Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.
Leaps and Bounds Wine

A wine’s best friend

CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK. Dogs are front and centre on the packaging for Leaps...
PepsiCo launched its new Hero 25 category strategy for Walkers earlier this year.

PMPs fuel crisp growth

PRICE-marked packs are driving growth in crisps and nuts, according to Guy Harvey, impulse controller for PepsiCo.
Bahlsen biscuit range

Boozy treats for Christmas

German biscuit brand Bahlsen has added some booze to its range with the launch of festive SKUs in time for Christmas.

Tropical twist

DIAGEO has given its Gordon’s Gin brand a tropical twist with the launch of a fruity new variant in time for the summer.