Uncorking marketing spend
PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Data driven sweet sales
SWIZZELS and data and digital consultancy firm TWC have joined forces to develop a data-led sales strategy for the sugar confectionery maker.
A garden gin
Dunnet Bay Distillers has uncorked the latest seasonal variant in the Rock Rose Gin range.
Plant power in the freezer
Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Healthier snacking
STRIKING a balance between taste and health doesn’t have to be a one-sided fight, according to snack maker Food Connections.
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
Spritz up wine this season
Capitalising on sparkling wine during Christmas with Aperol Spritz cocktails.
Make the most of vegan deals
Creating a display and highlighting value ranges are the two main tips from Swizzels for retailers who want to make the most of Veganuary.
Support to fight illicit trade
Japan Tobacco International (JTI) has called on the UK Government for further support in cracking down on illicit trade.
One for cravings…
Snack bar brand Fibre One 90 Calorie has kicked off the new year with an on-pack promotion across its range.
Oat-cuisine is a growing trend
Healthy options and value for money are two key drivers for shoppers when it comes to breakfast choices, according to Hamlyns of Scotland.
Italian living bottled in
Italian beer brand Birra Moretti sets out to bring the beauty of Italy to consumers with new glassware and marketing campaign.
Nordic Spirit brings extra strength to its mint flavour
JTI aims to bring a strengthened boost to its Nordic Spirit nicotine pouch brand with a new addition to its range of Spearmint variants.
MARKET NEWS | 4 brand new products available in June
Scottish Grocer takes a look at what is available to stores across the Scottish convenience retail channel for the month ahead.
Value offer that’s out of this world
Downloads drive demand, New format for Space Raiders
KP Snacks, the second-biggest bagged snack manufacturer in the UK, has packaged its beef-flavoured Space Raiders in...
Seriously spreads out with TV campaign
Lactalis UK & Ireland has invested in a new TV campaign for its Seriously Spreadable cheese range and hopes it will help to increase brand awareness for Seriously as a whole.
