Eight-figure investment in ice cream
Anticipation for summer is central to the latest Magnum ice cream marketing blitz.
Pickling in impulse
PICKLED onion fans no longer need to share their Mackie’s crisps, thanks to the launch of a new format from the Aberdeenshire-based brand.
Badger set on c-store expansion
BADGER Beers has the convenience sector in its sights, as the brewer targets growth for its Fropical Ferret IPA.
Data driven sweet sales
SWIZZELS and data and digital consultancy firm TWC have joined forces to develop a data-led sales strategy for the sugar confectionery maker.
A garden gin
Dunnet Bay Distillers has uncorked the latest seasonal variant in the Rock Rose Gin range.
Strawberry gin forever
In the increasingly busy flavoured gin category, strawberry reigns supreme according to a poll of UK consumers.
Healthier snacking
STRIKING a balance between taste and health doesn’t have to be a one-sided fight, according to snack maker Food Connections.
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
Spritz up wine this season
Capitalising on sparkling wine during Christmas with Aperol Spritz cocktails.
A taste for energy with Red Bull Editions
Flavour matters when it comes to energy drinks, especially for new consumers, according to Red Bull.
Flavours are key in heated tobacco
Taking advantage of emerging trends across any category can present retailers with a lot of questions and this can be doubly so for tobacco.
Options baked in for mornings
Varying up the breakfast offer with some baked goods in stores could be a sure-fire way to help drive up some sales.
Bowl over shoppers
The rise in hybrid working after the pandemic is something retailers should look to capitalise on, reckons Weetabix.
JTI improves Sterling Essential Rolling formats
JTI UK says it has listened to consumers to enhance its Sterling Essential Rolling products.
Stimulate sales with energy drink variations
Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.
Malibu swaps around the flavours
Strawberry takes over in the latest launch for the Malibu brand from Pernod Ricard as the firm swaps out traditional coconut for a fresh and fruity take.
