New face for e-cig campaign
BLU eCigs UK has recruited model and DJ Zara Martin as the face of its new campaign, Taste the Summer.
The initiative forms part of...
Jamie Dornan partners with Diet Coke
Hollywood actor and model Jamie Dornan has been announced as the new brand ambassador for Diet Coke to build on the brand's 'This Is My Taste' campaign.
Pepsi Max boards with Captain Morgan in new RTD launch
Global drinks firms Diageo and PepsiCo have teamed up to launch the new Captain Morgan Spiced Rum Pepsi Max alcoholic RTD can range.
Yellow top for new fat-free BOB
GIANT dairy company Arla, has launched Arla BOB, or Best of Both – fat-free milk that tastes, says the firm, as good as semi-skimmed....
Etsu Gin unveils a citrus double act
Love Drinks has strengthened its portfolio of global drinks with the addition of two citrus flavoured Japanese gins from Etsu Gin.
More Than Meet launches vegan Jerk Burger
VEGETARIAN food brand More Than Meat is launching a new vegan Jerk Burger, which it says is the first to be made available in...
Mug Shot launches new MAX range
Mug Shot has launched its MAX range of pasta and noodle pots, featuring bold flavours like Mac & Cheese and Sundried Tomato & Chorizo. Aimed at younger, active consumers, the range offers quick, tasty meals. The launch includes a social media campaign and a competition, available in Asda stores.
Game on
New look and football spearhead £6m Irn-Bru push
TICKET competitions and limited-edition packaging are among AG Barr’s plans for the next phase of Irn-Bru’s partnership...
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Making the most of the matches
ALTHOUGH last year was quiet in sports-events terms we only have to look back to 2012 and 2014 to find years when major competitions...
Sanpellegrino rolls out new Zero Added Sugar variants
Italian sparking fruit juice brand Sanpellegrino has unveiled its new Zero Added Sugar range, offering a premium soft drink for healthy conscious shoppers.
Poll faves hit the shelves
CONSUMER choice decided the two flavours of the newest AG Barr drinks, Mix Ups.
A total of 10,000 consumers took part in a nationwide online...
Arctic Coffee expands category with new Frappe drinks
Chilled coffee drinks brand Arctic Coffee has expanded the category with the launch of its new indulgent sub-brand Arctic Frappe.
Making your deal obvious
BRITISH shoppers buy more groceries on promotion than anywhere else in the world, according to the latest market research from Kantar Worldpanel.
It says that...
Win free theme park tickets with PepsiCo
Snacks giant PepsiCo has teamed up with Merlin Entertainments to offer consumers the chance to win a family day out at one of the firm's many UK attractions.
Halfway houses – Bread and bakery breakdown
If you’re looking for a staple item you don’t have to look much farther than bread.
Almost all of the UK population buys the product....
