Fizzing with fruity flavours
BRITVIC has bolstered its sparkling water brand, Aqua Libra, with a new Blood Orange & Mango variant.
Addo snaps up industry award
Addo Food Group has been celebrating success, having scooped the Best Customer Focus prize at the 2020 Best Business Awards
Seltzer from Bud
Budweiser Brewing Group has entered the seltzer category with the launch of a new range under its Bud Light brand
Win big with Bestway
Retailers can be in with the chance of winning a van, thanks to a partnership between PepsiCo and Bestway.
Flying high for speed record
Lager brand Kestrel is going beyond the ad breaks to expand its presence on TV.
Plant-based fry ups are on the rise
Kerry Foods sees untapped potential at breakfast
VEGETARIAN options are booming across categories and the rise in the number of consumers avoiding or reducing meat...
PMP launch to build up trust
MARS Wrigley has been singing the praises of PMPs as an effective sales driver for both gum and confectionery.
Spar ready for the season
MINCE pies are back on shelf at Spar stores across Scotland, as the symbol gears up for the festive season.
Value segment is key to success
THE cost of living squeeze is here and consumers are feeling the pinch, so it should come as no surprise that lower price-point brands are driving tobacco volume sales.
Large pack is low on waste
Teatime can now go on for even longer with the new Clipper Teas 80 bag pack from Ecotone UK.
Hunting a bargain
PMPs are performing well for German herbal liqueur brand Jägermeister.
TV turn is paying off
Following a successful turn on the small screen, Mackie’s of Scotland has secured an expanded Sainsbury’s listing, extending to stores south of the border.
Street food made easy
COFRESH has unveiled a range of new frozen Indian snacks that the firm reckons will appeal to consumers seeking street- food inspired dishes at home.
Wine is ageing fine
TREASURY Wine Estates has been celebrating wine brand Blossom Hill’s 30th birthday in style with a major consumer campaign.
Love biscuits
Love is all around at Mondelez, as the firm has launched the first UK marketing blitz for LU biscuits.
Hitting health goals
Pepsico has reformulated three Walkers brands to bring them in line with high fat, sugar and salt (HFSS) guidelines.
