Fruitful new design for Dole
The Dole Sunshine Company has unveiled a new look for its Dole fruit cup brand, aiming to reaffirm its healthy snacking messaging to consumers in time for Veganuary.
Dove goes in search of the beauty spot
DOVE has a new marketing push, called the Beauty Spot campaign, to help women identify their favourite body parts.
The £1.5m initiative includes an...
Mars chews Watermelon nationwide
Mars Wrigley has rolled out its Extra Sugarfree Watermelon flavour chewing gum to stores nationwide in a bid to capitalise on the demand for fruity gums.
The great vegan bake off is here
Bakers have a new free from alternative to choose from, following the launch of Vitalite’s new dairy free vegan baking block.
Cawston Press builds on fruit juice range
Pressed fruit juice brand Cawston Press builds on its Fruit Water brand with the addition of the new orange juice flavour, Sunshine Orange.
Grown-ups say cheese
Adults look to the chiller cabinet, and to dried fruit, nuts and seeds, when they’re hunting down a snack.
ADULT nibblers are said to be...
Air fryer out the financial worry
Frozen potato foods brand McCain is keen to ensure that retailers can make the most out of the wildly popular consumer trend for air fryers with its own McCain Air Fryer Quick & Crispy range.
World of Sweets rolls out new Warheads sweet
American sour candy brand Warheads has rolled out a novel product with the launch of the Sour Ooze Pops, marking the start of the brand's NPD plans for 2024.
Mr Porky is on the Tube
Pork scratchings brand Mr. Porky has kicked off a new social and YouTube campaign, highlighting the versatility of the brand to suit different nights in or out.
Bread giant on the pulse
BAKERY firm Warburtons has added a new protein range to its portfolio.
Baked using pulses and grains, the new range includes high-protein bread, rolls, wraps...
Talonmore secures major Scottish Edge prize
Scottish non-alcoholic spirit brand Talonmore has picked up a major win at the Scottish Edge awards, securing funding of £80,000 as well as the RBS Scale Award.
Energy to Instagram
Coca-Cola European Partners (CCEP) is going after the fit young things of Instagram by launching a new energy drink brand.
Weetabix puts a buddy in every box
A new campaign from Weetabix aims to get kids excited about nutritious breakfasts.
With a marketing spend of over £5.5m, the ‘Weetabuddies’ campaign runs across...
IVG unveils innovative new vape devices
British vape brand IVG has unveiled its latest piece of innovation in the vaping category with its new IVG Smart 5500 devices.
Dark opportunities – essential tobacco
• Cigarettes and tobacco purchase is one of the top reasons to visit a c-store
• Many smokers buy their cigarettes, cigars and tobacco in stores that...
Card sales hold up and Mum’s still the word
PEOPLE just want to show they care, it seems. Sales of greeting cards remain strong even in the current tough economic times. The 2012...
