Share packs in the house

Sharing occasions on the rise as the big night in train continues to pick up steam.
Pack shots of Kellogg's Krave Caramelised Biscuit & White Chocolate packs.

Krave cereal expands with new Caramelised Biscuit and White Chocolate flavour

Kellogg's cereal brand Krave has unveiled its latest flavour development with its new Caramelised Biscuit and White Chocolate variant.

Taking food to go to the next level

Hot snacks and smart merchandising key
Pack shots of Hovis Tasty Wholemeal Thick and Medium Loaves with an on-pack design for Magic Breakfast.

Hovis partners with Magic Breakfast children’s charity

Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.

Smaller is better

Border Biscuits has been reacting to what it sees as  increasing consumers demand for smaller pack formats when it comes to stocking up for lunchtime
Pack shots of Four Loko Remix Pulse and Remix Blitza variants.

Four Loko unveils new high ABV Remix range

RTD brand Four Loko has unveiled its next evolution with the launch of its high-ABV Remix range, complete with two new flavour variants.

Next-gen vaping

The next generation of Logic vaping devices has arrived, with the roll out of new Logic PRO 2
Pack shots of Maryland Harry Potter Butterbeer Cookies standard roll wrap and Minis format.

Maryland unveils Harry Potter inspired Butterbeer Cookies

Maryland Cookies has announced a new collaboration with the massively popular Harry Potter franchise to launch the new Maryland Butterbeer Cookies.

Rum pa-pum-pum

Malibu has released a limited edition festive bottle to encourage consumers to pick it up over Christmas
A packet of McGhee's Morning Rolls sit in a bread basket with a tea towel with individual rolls around the basket.

McGhee’s Morning Rolls hit Morrisons stores

Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.

Ofishially veggie

Meat-free brand Quorn has been capitalising on demand by releasing plenty of NPD
Pack shots of St Pierre Croissant Loaf.

St Pierre launches new Croissant Loaf packs

Premium bakery brand St Pierre has launched an innovative product for the breakfast table with its hybrid Croissant Loaf packs.

A monster snack for kids

Baby food brand Organix has launched two new nutritious snacks for toddlers .
Emma Doran sits in a pub with pint of Magners cider and a bottle on the table next to her.

Magners set to ‘Share the Craic’ this summer

Cider brand Magners is on the hunt for emerging talent in the UK comedy scene with its new 'Share the Craic' competition and on-pack promo.
Kingsmill packaging

Recyclable bread bags

Allied Bakeries is placing a new ‘please recycle me’ logo on all of its bread bags to encourage consumers to recycle their plastic wrapping
A person holds up two cans of Au Vodka Tango one in Apple and one in Orange with the drinks spilling out the top of the cans.

Au Vodka teams up with Tango on new cocktail cans

Welsh vodka brand Au Vodka has partnered up with Carlsberg Britvic to roll out a new RTD range with the new Au Vodka Tango cocktail serves.