SKE unveils first ever 15,000 puff vape range
Global vape brand SKE has unveiled its first ever device with more than 10,000 puffs with its new SKE BAR 15K range of vapes.
Marked for sales
With consumers increasingly looking for value PMPs are found in more aisles.
Cif expands Infinite Clean line with Anti-Bac variants
Cleaning brand Cif has expanded on its Infinite Clean spray range with the rollout of its new Anti-Bac variants which claim to kill 99.9% of bacteria.
Carabao’s £1m competition
Energy drinks brand Carabao is launching a new on-pack promotion that will give consumers a chance to win a share of £1m.
The scheme –named...
Avengers star Karen Gillan fronts Compass Box whisky
Star of Marvel's Avengers and Guardians of the Galaxy Karen Gillan has returned to her Scottish roots as the new face of Compass Box's Hedonism whisky.
Fresh new look
Toothpaste brand Aquafresh has bolstered its toothpaste range with a new £1 PMP
Coca-Cola launches new 500ml ‘Supercans’
CCEP has unveiled its new 500ml canned format 'Supercans' to tie in with its ongoing partnership with the Premier League football tournament.
Raiding the protein market
With protein continuing to perform strongly, Kerry Foods has brought two new SKUs to the bulking table
Smokehead capitalises on barbecue season with new campaign
Islay whisky brand Smokehead has announced its plans for a new campaign that will sit the whisky alongside barbecues in time for the summer season.
Eggciting new vitamin range
FREE-range egg brand The Happy Egg Co. has transformed its entire range to offer eggs that are much richer in Vitamin D
Estrella Damm marks 150 years with limited edition packs
Spanish beer brand Estrella Damm is set to celebrate its 150th anniversary with the roll out of its new limited edition pack designs that pay homage to Barcelona's history.
Win-win with PMP
The benefits of PMPs to consumers is obvious, but some retailers have questioned if the same advantages apply to them
Tayto’s valued choice
Crisps giant Tayto has kept its PMP range of Golden Wonder sharing packs set at £1 in the face of rising inflation to help support convenience retailers.
The spirit of nature
Diageo Reserve has launched three new vodkas .
Bru is back on TV
Barr Soft Drinks is investing £6m in Irn-Bru as part of a new multi-channel advertising campaign
Pushing forward post lockdown
CIDER is in a strong position in the off trade. The pandemic may have wreaked havoc on hospitality, but retail value and volume sales are up against pre-pandemic trading.
