Oreo launch aims to bring families into the store
Reporting that 50% of Oreo fans are under the age of 45, Mondelez International said the brand is playing a pivotal role in recruiting new shoppers by appealing to families.
Nurture Brands takes the natural approach
Vegan confectionery brand Doisy & Dam has joined the Nurture Brands range.
Gluten-free macaroons are on trend for flavour
Gluten-free bakery brand Mrs Crimble’s has launched Caramel Macaroons in a six pack.
Chocolate gifts all wrapped up for Mars Wrigley
Gifting remains the biggest shopper ritual of the festive period and Mars Wrigley says it has pulled out all the stops with its chocolate selection this Christmas.
Consumers go nuts for festive snacks
With the crisps, snacks and nuts category remaining a popular one, KP Snacks reckons upcoming Christmas celebrations will provide ample opportunity to push these sales further.
Kurkure asian-inspired snacks boost sales
Asian-inspired snacks Kurkure see a boost in sales during special occasions, data shows.
Festive fun for Tyrrells
KP Snacks has rolled out its new limited-edition Christmas packaging across its Tyrrells brand.
Proper sharing pack kicks off for Tayto
Tayto is set to keep the sharing occasion a popular one for end-of-year celebrations with a new addition to its line-up.
Baking for indulgence with Rich’s
John Want, sales, marketing and R&D director at Rich’s, explaines that even with prices on the rise, consumers will still pay out more for the treats that they’re looking for.
Competition for Trek Protein Flapjacks
Trek has kick-started its new Peanut Butter Protein Flapjacks with a returning partnership with FitBit.
Doritos new pepperoni flavour perfect for sharing
A takeaway inspiration sits at the centre of Pepsico’s latest flavour for Doritos corn crisps as it introduces new Loaded Pepperoni Pizza.
‘Choc’-a-block with new treats
C-store owners will be able to entice customers with a range of exciting festive Cadbury products, says makers Mondelez International.
Lotus lands in Co-op
LOTUS Bakeries has secured a national retail listing for its Milk Chocolate Biscoff Cream tablet.
Novelty is still a key sales driver
Ritter Sport recommends adding some variety
Kick about with stars
FOOTBALL fans can score big with Mondelez as part of the latest Cadbury FC on-pack promotion.
A little salt to go a long way
THE golden opportunity of adding salted caramel to the range has not been lost on those responsible for Wispa NPD.