Lotus lands in Co-op

Lotus Biscoff bars

LOTUS Bakeries has secured a national retail listing for its Milk Chocolate Biscoff Cream tablet.

The first national retail listing for the brand, Lotus Bakeries’ new distribution deal saw it land on Co-op shelves on 15 August.

Lotus Biscoff’s 180g chocolate bar is now available in 500 Co-op stores across the country priced at £2.80.

The bar comprises Lotus Biscoff spread encased in a Belgian milk chocolate shell that is speckled with Lotus Biscoff pieces.

According to Lotus Bakeries, the bar forms part of a “wider confectionery range launching soon across the UK.”

Frances Booth, UK category & development marketing manager at Lotus Bakeries, said: “After huge consumer demand for more Lotus Biscoff products in the UK, we are thrilled to be breaking into the confectionery sector with the launch of our Milk Chocolate Biscoff Cream bar.

“There has been a huge buzz around Lotus Biscoff in recent years and expanding our UK portfolio with this momentous launch is an exciting step forward which will give retailers a further opportunity to benefit from the UK’s obsession with Lotus Biscoff.”