Inspiring a sales boost
ASIAN-inspired snacks see a boost in sales during special occasions, data shows.
According to the Kurkure Convenience Retailer Survey – collected by Kam Research – three in four retailers see higher sales for Asian-inspired snacks during important events.
As a result of this, the PepsiCo-owned brand reckons celebrations such as Christmas and New Year will be prime occasions for retailers to drive snacking sales through Kurkure.
Kurkure launched in the UK last year in Naughty Tomato and Masala Munch variants and, since then, the snacks have seen a great deal of popularity in the convenience channel.
Both Kurkure variants come in 100g packs with an RRP of £1, as well as 80g £1 PMPs.
According to Kurkure’s Retailer Survey, one in two c-store retailers now stock more Asian-inspired snacks, with 22% of shopkeepers also noting a rise in consumer demand for these snacks.
Annabel Lewis, Kurkure brand manager at PepsiCo, said: “The findings of this new research demonstrate the demand from shoppers and, therefore, the opportunity for retailers, to stock authentic Asian-inspired snacks that consumers can enjoy together.
“Having already established itself as a well-loved brand among retailers and consumers abroad, Kurkure’s latest insights showcase the sales opportunity for Asian-inspired snacks in the UK, especially for those all-important sharing occasions.”