Freddo faces up for fun – five face expressions for every occasion
CADBURY’S frog-based children’s brand, Freddo, is ready to face the future
Freddo Faces, described by brand owner Mondelez International as a new fun...
Galaxy boldy goes to a new look – revival of its classic strap-line
GALAXY has a new look to accompany the revival of its classic strap-line: “why have cotton when you can have silk?”
On August 11...
Wham flits to Candyland
TANGERINE Confectionery has created a new umbrella brand, Candyland, to consolidate its sugar confectionery portfolio, which includes Wham and Dib-Dab.
Candyland’s first move is a...
The sweet life – confectionery
• Consumers frequently tell researchers that confectionery is one of the main reasons they visit c-stores
• But confectionery is also one of the most impulsive of...
Retailers missing a big night trick
WRIGLEY Confectionery, the firm behind Skittles and Starburst, reckons many retailers still don’t appreciate the opportunities that the consumer trend to home leisure presents.
Independent...
Blocks away
CHOCOLATE. Is there anything it can’t do? It’s high in antioxidants, a natural anti-depressant, and contains theobromine, which kills the bacteria which cause tooth...
A piece of the action – Reese’s seeking further growth
AMERICAN chocolate and confectionery brand Reese’s is extending its reach in the UK. The brand – the third largest chocolate brand in the world...
Growth in the bag
Sales of bagged sweets are soaring. Are you getting your share of sharing sizes?
BAGS of sweets have certainly moved on from the quarters of...
Bag options for launch lines
THE pouch format is now so popular that new confectionery varieties are being introduced as count lines and sharing bags at the same time....
No sour grapes as kids mix it up
WHEN kids shop for sweets, many are drawn to products that are colourful and interesting.
And while some are attracted to extreme flavours, children have...
Chocs prove a treat for parents and youngsters
CADBURY brand owner Mondelez International says its Cadbury confectionery portfolio specialises in products that are ideal for parents who want to buy sweet...
Gums and variety pay – Sales up for confectionery
NEW products and greater production by manufacturers of products for seasonal events, has helped increase confectionery sales over the last two years, according to...
Retro lines play generation game
RETRO confectionery is helping bridge the gap between sweets intended for children and those aimed at adults, and nostalgia is having a positive...
Making the most of pocket money
IT’S important for retailers to set up a special kids’ confectionery section to maximise “pocket money sales”, according to Stuart Lane, commercial director, Leaf...
Kids sweets in value lead – Category growth
CHILDREN are impulsive when they’re buying confectionery, and they don’t necessarily plan their sweet shopping far in advance. And when they arrive at stores,...
Talk about foamy
SUGAR confectionery and chocolate manufacturer Nestlé Confectionery has extended its Rowntree’s Randoms range with the introduction of Squidgy Speak.
The foam-style sweets have words printed...
