Dancing with joy

CADBURY Dairy Milk’s ‘Free the Joy’ campaign has taken to TV screens.

Office worker Keith, star of Dairy Milk’s 2014 ads, returns for the new 30-second spot, which sees him and others lip-syncing to disco hit ‘Yes Sir, I Can Boogie’.

Cadbury ad on TV - Feb 2015

Matthew Williams, marketing activation director for chocolate at brand owner Mondelez International, said: “We know Keith was a huge success with our consumers and this latest ad really demonstrates the spontaneous joy that Cadbury Dairy Milk variants can bring to your day.”