Winning new ad

TWO men and their competitive dogs are the stars of a new TV ad for Mars Bar.

Mars winning ad still

The new ‘winning’ campaign from Mars Chocolate UK aims to celebrate the little opportunities to win in everyday life.

Lucy Cotterell, Mars, Snickers and Twix marketing director, said: “We are really proud of the fresh, new ‘winning’ campaign for our iconic Mars Bar.

“We’re putting a £10m investment behind the campaign, which will reach 95% of the UK population and put the brand on air three times more than in 2014.”