FERRERO has launched a new on-pack offer in partnership with Nails Inc beauty salons.
The activity, which aims to build the brand’s target audience of women aged 25 to 34, includes an on-pack offer that gives shoppers £5 off Nails Inc products and services with every purchase of Kinder Bueno.
A marketing campaign has been launched to raise awareness of the promotion, running across a range of activities including digital, social engagement and sampling.
Consumers will be able to redeem their £5 off by presenting their Kinder Bueno wrapper at any Nails Inc salon, or by entering the unique code online at www.nailsinc.com. They will also have the chance to win one of 5,000 limited-edition nail polishes, available in ‘Bueno Orange’ and ‘Bueno Mink’ shades. To be in with a chance of winning, entrants must visit www.buenonails.com or enter via the Kinder Bueno UK Facebook page.
Levi Boorer, customer development director, Ferrero, said: “Kinder Bueno is in 11.6% value growth, versus the wider chocolate countlines sector which is growing at 4.1% .
“The on-pack offer will encourage trial and we know that Kinder Bueno has an excellent repeat rate – nearly a third of consumers that have tried it, buy it again .”
To enable retailers to capitalise on the campaign, there’s a range of specific POS available, including countertop units, dumpbins, magazine hook-over kits and shelf retention kits.
They are now available to order through the trade website, www.ferrero-trade.co.uk