Preston-based firm sets out its three year plan to hit goal
BRITISH vaping manufacturer IVG has unveiled its latest ambition to reach £1billion in annual revenue within the next three years.
The news comes as the Preston-founded firm has accelerated its internal expansion plans and has worked to gain global recognition within the nicotine products market.
Ahsan Bawa, founder of IVG, said: “Our ambition to reach £1 billion in annual revenue reflects the confidence we have in both our business and the future of the vaping category. We’re continuing to invest in product innovation, technology and infrastructure to support that growth while ensuring we’re delivering the products and support our retail partners need.”
A well-trusted and easily identifiable brand within the category, IVG has expanded massively since its beginnings as a regional start-up to now being stocked in multiple international markets around the world.
To achieve this ambition within the next three years, the business has said it will significantly increase its workforce numbers throughout the time and introduce more AI-focused technology systems to aid in production capacity.
Furthermore, IVG has announced plans to invest further across its product development and global supply chain infrastructure to be able to bring more new products to consumers and on a much wider basis.
The ambitious vapes manufacturer has become one of the largest privately owned businesses in the Preston area and has secured listings across the convenience channel in stores such as Spar, Premier and Day-Today as well as larger supermarket chains including Tesco, Asda and Morrisons.
And it’s within the Scottish convenience market that IVG is keen to expand within and invest further across the category’s ‘big puff’ devices.
According to Circana data, the ‘big puff’ category continues to show strong signs of growth with value sales rising from £39.5million in June 2025 to sit at £58.7million the following year.
And when it comes to the independent and symbol market, there are clear signs of success. The same data has highlighted that unit sales across the channel rose from 4.02million in January to 4.87million in May 2026, highlighting a clear demand for the products across the channel that is continuing to rise.
Furthermore, the convenience channel now accounts for around 75% of total ‘big puff’ device unit sales, showcasing the clear importance that the category has for the channel.
Bawa said: “Scotland is a key market for IVG, and symbol groups and independent retailers continue to play a vital role in the category’s continued growth. As consumer demand evolves, we’ll keep working closely with our retail partners across Scotland, investing in innovation and helping them maximise the opportunities the reusable vaping category presents.”
