Cutting costs to support independent retailers
DRINKS firm Coca-Cola Europacific Partners (CCEP) has made a massive multi-million pound investment into the Fanta PMP range to deliver a reduced price on packs for a limited time.
Rolling out across the two litre bottle range, the new investment will see Fanta PMPs in the format drop down to £1.89 per bottle and deliver additional sales throughout the summer period for sharing occasions.
CCEP has said its aim will be to help retailers drive rate of sale across the Fanta range and capitalise on the demand for the flavoured carbonates brand.
Available now while stock lasts, the limited time promotion will see the Fanta 2L PMP range drop in price from £2.15 down to £1.89 across the Fanta Orange and Fanta Fruit Twist variants, while also introducing Fanta Lemon to the 2L PMP for the first time at the same price point.
Additionally, the ‘When It’s Gone, It’s Gone’ will feature across packs in a bold, new front-of-pack pricing to help shoppers quickly spot the value on shelf.
Convenience retailers will also be able to access POS materials and digital assets from MyCCEP.com to help further shout out about the price drop across the range.
Ruth Fawcett, wholesale & independent convenience associate director at CCEP GB, said: “Summer is one of the biggest retail moments of the year for soft drinks, and we know shoppers are looking for brands they trust at prices that represent genuine value.
“That’s exactly what this investment is designed to deliver. Fanta is a summer socialising favourite, and we know visible value drives sales in convenience. By reducing our 2L PMP to £1.89 and introducing Fanta Lemon into the range for the first time, we’re giving retailers a compelling reason to stock up and shoppers an equally compelling reason to buy.”
