This post contains paid-for content in collaboration with Perfetti Van Melle.
Confectionery remains a key impulse driver in convenience, with shoppers continuing to seek affordable treats and quick pick-me-ups. As one of the top five impulse categories in convenience stores[1], singles offer retailers an effective way to drive basket spend and cash profit. Perfetti Van Melle, the UK’s No.1 Singles Manufacturer[2], is helping retailers maximise the opportunity through a bestselling singles portfolio, combining trusted branding, standout flavours and strong shelf efficiency.
Mentos rolls are designed for grab-and-go missions, giving shoppers a quick treat at an accessible price point. Leading the range is Mentos Mint, the UK’s favourite Mint Chew, worth £8.3m and growing at 11.3%[3] – a strong performer that continues to gain momentum. Mentos Fruit, the UK’s No.1 Fruit Single[4], brings instantly recognisable packaging and beloved flavours that consistently convert at the till, cementing its place as a driving force in single confectionery. With 61% of impulse decisions made in store[5], stocking both core SKUs can make a real difference to sales – and the Mentos range proves it.
Variety is key to driving incremental basket spend, too. Mentos Sour Tones taps into the growing demand for sour flavours among Gen Z shoppers, bringing a bold twist to the Mentos range with a mixture of Sour Strawberry, Orange and Apple chews. The compact single format also gives retailers a practical advantage: a wider range of SKUs in the same space that sharing bags would occupy, meaning more choice and more chances to convert a browser into a buyer.
Driving further excitement in the category, Mentos Feeling Berry Good takes a proven fan-favourite and puts it into a roll format made for on-the-go. Filled with a variation of Cherry, Blueberry and Raspberry chews, it delivers familiar tastes shoppers already love – making it an easy win at the till. Refresh your singles range with something recognisable, easy to shop and built for repeat purchase.
Visibility is key, and the impulse opportunity is significant. With 28% of consumers entering a store with a treat in mind[6], there is a ready-and-waiting audience to engage.
Despite declining footfall and trip frequency, Mentos remains a resilient category leader, driving growth, making it more important than ever for retailers to ensure the brand is visible and front of mind at the moment of purchase decision.
Single confectionery doesn’t need a hard sell. Stock the right range, put it where shoppers can see it, and let the brands do the work.
Stock Mentos singles now and watch your impulse sales soar!
[1] HFSS: Impact Analysis on English Convenience Stores – Lumina Intelligence (lumina-intelligence.com)
[2] Circana, Total Market, Singles Performance, to w/c 1st November 2025
[3] Circana 52 w/e 01 Nov 2025 | Value Sales | All Outlets | Sweet Singles ex private label
[4] Circana All Outlets Singles Performance 52 weeks to 1st November 2025
[5] Greenshoots consumer research 2023, Circana Total Market vs S&I w/c 1st November 2025
[6] Greenshoots consumer research 2023, Circana Total Market vs S&I w/c 1st November 2025
