This post contains paid-for content in collaboration with Carlsberg Britvic Ltd.
HOW TANGO IS DRIVING IN-STORE SUCCESS WITH THIRST TRAP – THE GEN Z MUST STOCK
Building on the continued success of its limited-edition launches, Carlsberg Britvic has unveiled Tango Thirst Trap – a bold, zero sugar innovation designed to excite Gen Z shoppers. Backed by high-impact in-store activations, the launch is already delivering strong results for retailers.
GET INVOLVED, GRAB YOUR FREE STOCK & POS NOW
Tango has built a reputation for bold, disruptive limited editions that consumers love. Worth £111m in retail sales value in the off-trade [1], Tango continues to lead the way in flavour innovation, delivering standout launches that drive real value for retailers.
Now, Tango Thirst Trap is taking things to the next level.
Blending juicy peach, sharp orange and tropical pineapple flavours, it delivers a full-on tangy refreshment. With its bold, playful packaging and name rooted in internet culture, Thirst Trap is designed to spark conversation, stop shoppers in their tracks and connect with Gen Z.
To bring the launch to life, Tango recently teamed up with Bobby Singh from BB Superstore and Priyesh Vekaria from Carlton Convenience Store to create memorable in-store activations.
A Tango-branded photobooth took centre stage, transforming simple store visits into fun, shareable experiences. Completed with bold Point of Sale (POS) and product sampling, the activations drove strong engagement, footfall and sales, especially among Gen Z.
Bobby said, “The reaction from customers, especially Gen Z, to Tango Thirst Trap has been amazing. They’ve really loved the flavour and the zero-sugar offer. Bringing that excitement into the store has helped turn our convenience shop into a bit of a destination. The whole experience – from the photobooth to the POS – added a real sense of theatre for the local community and gave Tango Thirst Trap a great boost”.
Priyesh said: “Limited-edition soft drinks like Thirst Trap are a great way to build awareness across the wider range. With the in-store photo booth, we did something a bit different for the launch, which really helped it stick in shoppers’ minds. Why? Because it was fun, immersive, and brought a bit of theatre into the store. Activations like this are what help us stand out, and they’re a big part of why we love what we do – and why we do it so well”.
RETAILERS, DON’T MISS OUT, STOCK UP NOW!
Want to maximise your fruit carbonate sales and appeal to more Gen Z consumers? Stock the new Tango Thirst Trap today and make the most of this limited-edition launch
[1] Nielsen IQ RMS | Total Coverage | Total Tango Carlsberg Britvic defined, Value Sales, 52WE 21/03/2026
