KP Snacks introduces a bold new flavour
SNACKS giant KP Snacks has expanded on the range of Hula Hoops flavours with its new Smoky Bacon variant.
Inspired by the taste of grilled bacon, the new launch balances a smoky flavour with the brand’s famous crunchy texture to deliver for fans of the crisps brand.
The new variant will roll into Asda stores from 31 March and Morrisons from 19 May in Hula Hoops’ core 6-pack multipacks – which have benefitted from a reduced plastic outer sleeve that has helped KP to remove 24 tonnes of packaging annually.
Sasha Finan, brand manager at Hula Hoops, said: “We’re excited to launch a brand new flavour for the Hula Hoops core range, building on the brand’s momentum after reaching the impressive £200million RSV milestone last year.
“The release of the new Smoky Bacon variant is a key step in driving incremental shoppers to the brand by tempting consumers with new and irresistible flavours.”
