New Chocolate Pancake kit rolls out for Shrove Tuesday
HOME-BAKING brand Dr. Oetker is set to drive up excitement for Pancake Day this year with its new American Style Pancake Mix Chocolate packs.
Hitting the shelves for a limited time only, the new launch comes exclusively for Pancake Day – set to take place on 4 March this year – before leaving stores in April.
Dr. Oetker reckons the NPD will allow consumers to create more café-style brunch experiences from the comfort of their homes this year, helping them to save some extra cash in the process.
Each pack makes six chocolate-flavoured pancakes and consumers need only add in milk, or a milk alternative, to help create fluffy American-style pancakes.
Dr. Oetker American Style Chocolate Pancake Mix is available with an MRRP of £1.40 per pack across Asda, Farmfoods and The Range stores.
To help build further awareness of the launch, Dr. Oetker will also be back on TV screens this spring with its ‘Little Makes A Big Difference’ ad across TV and video-on-demand, along with a presence across social media channels including Meta and TikTok.
Jennifer Johnson, head of marketing at Dr. Oetker – cake, said: “Our American Style pancakes proved hugely popular with consumers and, with pancakes and brunches growing as trends, we are pleased to bring a new product to the table which diversifies the offering in a limited market.
“With more people choosing to stay at home rather than eat out, our pancake mixes are an easy way for low skilled bakers to try their hand at something new and serve up their favourite brunch dish in the comfort of their own home.”
