Shake up the trick or treat sweets this year
PERFETTI Van Melle has rolled out a new pack format for its Fruit-tella Jellies line in time for the Halloween season.
The new Out at Night variant of the jelly sweets has rolled out in a new multi-pack format, matching demand from guisers this Halloween season.
Featuring typical creatures found in the dark such as bats, owls and spiders, the treats make for an ideal Halloween treat for children.
Further to this, each pack is compliant with English HFSS restrictions meaning parents can offer their kids a better-for-you option to children this year, complete with natural fruit juices and flavours.
The new multi-pack format follows on from the launch of the Out at Night variant, which rolled out to stores over the summer in a sharing pack size. This also saw the launch of its counterpart flavour In the Garden.
Each multi-pack features individual bags of the variant making it ideal for on-the-go treat occasions as well as for the Halloween bowl this year and comes with an RRP of £3.75.
Victoria Gibson, junior brand manager at Fruit-tella, said: “We are so excited about launching our first bag-in-bag format – not only are they a welcome addition to our Jellies portfolio, they are also perfect for Halloween.
“The mini bags make it so simple for parents to provide fun, safe and tasty treats for their children – and that’s truly what’s at the heart of our brand.
“We believe this new format will become a Halloween staple in confectionery aisles, and we can’t wait for families to experience the joy and excitement our products bring to the season.”
