Jacob’s expands on its savoury biscuits offer
GLOBAL snacking firm Pladis has expanded on its range of Jacob’s savoury biscuits with the new range of Jacob’s Bites.
Aiming to build upon the savoury snacking opportunity for consumers, the new range comes in 125g fully recyclable boxes and features a range of four flavours to choose from with Mature Cheddar & Caramelised Onion, Red Leicester, Sweet Chill & Sour Cream and Smoked Paprika.
Each pack has an RRP of £2 with the new range set to roll out across Tesco stores from the end of July, before rolling out more widely across other retailers, convenience stores and wholesale depots from mid-August.
Asli Akman, marketing director – savoury at Pladis UK&I, said: “We have over 170 years of baking the nation’s favourite savoury biscuits under our belt, so we know a thing or two about using the best ingredients to create the tastiest savoury snacks.
“We have spotted an unmissable opportunity to unlock further growth with a new range which will take Jacob’s beyond the cheeseboard and into brand new snacking occasions.
“Brits are snacking more than ever, and this means more and more shoppers are looking for quick, grab-and-go options for sharing, but existing savoury biscuits aren’t fit for purpose when it comes to these new snacking moments.
“As a result, the category currently under-trades in almost two thirds of all savoury snack occasions, which means there’s a huge growth opportunity for the taking.
“Presented in a fully recyclable cardboard box that’s made for sharing, Jacob’s Bites have a moreish light, crispy texture that makes them ideal for passing around among friends or family, whether hunkering down for a movie night in, picknicking in the park or looking for an on-the-go solution.”
