Mrs Elswood pickles up new launches

Pickled gherkins brand rolls out new additions

Pack shots of new Mrs Elswood Cornichons and Mrs Elswood Cornichons and Onions jars.
Mrs Elswood has expanded on its range of pickled gherkins with the addition with its two new Cornichons and Cornichons & Onions variants.

SPECIALITY food importer Empire Bespoke Foods has launched two new products under its Mrs Elswood pickled gherkins brand with a duo of Cornichons variants.

Mrs Elswood Cornichons – which are mini pickled cucumbers – as well as the Cornichons & Onions variant come with an RRP of £1.65 per 215g jar.

Available on shelves from July, the new additions can be found across Sainsbury’s stores as well as online from Ocado.

Jonathan Hehir, senior innovation manager at Mrs Elswood, said: “The Mrs Elswood brand has long been associated with a wide range of uniquely flavoured whole and sliced gherkins.

“As the latest addition to the Mrs Elswood family, the Cornichons continue the heritage of the brand’s distinctive flavours but also offer consumers a new and modern taste sensation.

“Whilst typically associated with charcuterie plates and cheeseboards, Cornichons are a popular stand-alone snack and also add a welcome tang to many types of sandwiches, wraps, grilled foods, burgers and salads.

“Sharper in flavour than traditional gherkins, they add a whole new dimension to taste and texture while their unmistakeable versatility makes them a store cupboard must have.”