Staple biscuit option goes big on new format
BISCUITS giant Fox’s Burton’s Companies (FBC) has gone big on its Jammie Dodgers brand with the launch of its new Giant Jammie product.
The new Giant Jammies come in single serve 50g packs featuring a big Jammie Dodgers biscuit which comes in the brand’s traditional Raspberry flavour.
This marks the third biscuit format for the staple biscuit brand, with its traditional pack formats alongside its Minis biscuits.
The Giant Jammie Dodgers is currently available in Spar stores across the UK and via wholesale channels including Bidfood and Brakes, coming in shelf-ready packaging in packs of 20.
A spokesperson for FBC UK, said: “Jammie Dodgers has launched a new Giant edition, now available in Sainsbury’s food-to-go meal deal across the UK.
“The new biscuit listing comes as the Jammie Dodgers brand sold £32.5million last year and has grown by 18% in volume year-on-year.
“FBC UK continues to work with retailers to ensure family favourites such as the Jammie Dodgers Giant have visibility in store, attracting existing and new shoppers to the category with different formats.”
