Staying home for Valentine’s

Catering to the at-home dates for Valentine’s Day

A dinner set up is sat against a grey background with a steak dinner on a plate with chips and green beans. A chocolate pudding sits on another plate with a bottle of prosecco between the two with two glasses filled with the drink. There is also a bouquet of roses and a lit candle.
Scottish couples are choosing a romantic date at-home for Valentine’s this year, according to Aldi data.

LOVEBIRDS across the country are opting for a date night in the house this Valentine’s Day according to the latest data from Aldi Scotland.

Engaging with 1,000 respondents, the discounter found that nearly two-thirds of consumers (65%) will be choosing the comfort of the house rather than going out for the special occasion. According to the data, only 18% of people are planning to go out on Valentine’s this year.

As such, stocking up on some at-home date night options for the evening could be key to driving up some extra sales across retail.

Graham Nicolson, group buying director at Aldi Scotland, said: “Food plays such an important role in modern dating and the age-old phrase ‘the way to a man – and woman’s – heart is through their stomach really does ring true.”

As such, Aldi has planned to roll out its own Valentine’s range to take advantage of this lucrative opportunity stocking up on items such as its Specially Selected Aberdeen Angus 36 Day Matured Scotch Rump Steak and Specially Selected Gastro Lasagne Al Forno.

And to help build up the plates for this evening, Aldi has pushed up sides and dessert options to its own range including Specially Selected Gastro Wagyu Triple Cooked Chips as well as sweet options including its Specially Selected White Chocolate & Raspberry Panna Cotta to round off the evening.

Savvy c-store retailers could do similar here to drive up some extra sales ahead of the romantic evening by bringing in some dinner options perfect for a date similar to Aldi’s own line as well as gifting options with flowers or drink options, with off-trade brands offering some suggestions of their own.

Nicolson said: “We have an exceptional range of Valentine’s Day products on sale at everyday low prices for our customers to enjoy.

“With so many Scots choosing to dine in this year, whether you’re opting for steak, pasta or something entirely different, we have everything you need to rustle up a showstopper in the kitchen and impress your other half.”