MONDELEZ International is aiming to unlock consumers’ playful side with its new promo for Oreo cookies.
Pairing up with gaming giant Xbox, thousands of gaming themed prizes are up for grabs in the promo, including Xbox Series S consoles, headsets and subscriptions passes to Xbox Games Pass Ultimate.
Oreo cookies will feature limited-edition on-pack designs as well as new Oreo Xbox Special Edition embossed cookies across its packs to help drive excitement in stores.
In addition to this, Oreo-themed in-game content will be available to redeem across Xbox’s three top-played games in the promo.
