LEADING super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.
Available in a 70cl format, the 37.5% ABV Cîroc Passion is packaged in a striking bottle with bright, vibrant colours to make it stand out on the shop shelves.
Nick Pearson, brand man-ager for Cîroc, Diageo GB, said: “Cîroc vodka is renowned for its super-premium quality and diverse portfolio, which caters to celebratory and social occasions.
“New flavours are crucial for retailers and operators alike, who are looking to get
customers excited about their drinks range, and this is no exception.”
