Bringing more punch per crunch in two new flavours
CRISPS brand Golden Wonder has unveiled two new limited edition flavours with Southern Fried Chicken and Thai Sweet Chilli.
Aiming to deliver “more punch per crunch” with its range, the new Golden Wonder flavours seek to turn up the flavour, says parent firm Tayto Group, and match demand from customers.
Both variants have been created to bring more excitement to crisps fixtures and drive up impulse purchases from consumers by tapping into big and bold flavours that resonate strongly across the category.
The new Southern Fried Chicken variant looks to deliver an “unmistakable taste” of one of Britain’s favourite comfort foods in the convenience of a packet of crisps.
Meanwhile, the Thai Sweet Chilli flavour offers consumers a crowd-pleasing balance of sweetness with a gentle heat.
The limited edition flavours are available in multipacks of six bags making the launches perfectly positioned for the likes of lunchboxes, grab-and-go occasions, family snacking opportunities and home entertainment.
Additionally, the launch will allow retailers the opportunity to inject fresh energy into the category with eye-catching, limited edition products that will stand out on shelf and attract more customers to the fixture in store.
A spokesperson for Tayto Group said: “As consumers continue to seek out more adventurous flavours, Golden Wonder’s colourful branding and bold ‘More Punch per Crunch’ taste credentials make these new variants a must-stock addition for the snack aisle.
“When they’re gone, they’re gone – so stock up now on these limited-edition flavours from your C&C or delivered wholesaler.”
