Wholesaler to be cornerstone of Kitwave’s plans
LEADING retail and foodservice wholesaler Fife Creamery has been acquired by the Kitwave Wholesale Group.
The move seeks to support Kitwave’s larger growth ambitions across the UK as the Kirkcaldy-based Fife Creamery is now set to become a “cornerstone” of the group’s operations in Scotland.
Ben Maxted, chief executive at Kitwave Wholesale Group, said: “Fife Creamery has established itself as one of Scotland’s most respected food wholesalers, with a strong market position, an experienced leadership team and a customer-focused approach that aligns closely with our own values.
“This acquisition strengthens our presence in Scotland and represents an important step in our long-term growth strategy. We look forward to working closely with the team in Kirkcaldy and investing in the business as it continues to build on its success.”
Kitwave has confirmed that there will be no changes to Fife Creamery’s depot, operations, sales or head office teams as part of the acquisition and the existing leadership structure remains firmly in place with Steve Appolinari remaining as the managing director. Additionally, the business will continue to trade under the Fife Creamery name.
Customers and suppliers have also been assured that Fife Creamery will continue to work with the same teams and contacts, with no change to the way the business operates day-to-day.
The news comes as the Simpson family, who founded the business in 1957, prepares to exit the firm and ensures that the future of the business remains in safe hands for the foreseeable future.
Grame Simpson, grandson of founder John Simpson Snr and chairman of Fife Creamery, said: “Our objectives have always been to protect the established Fife Creamery name, remain a vital partner for Scottish retail and hospitality, secure the right investment for our Kirkcaldy infrastructure and ensure sustainable long-term growth.
“I am extremely pleased to say that all of these goals have been achieved. Fife Creamy’s core ethos and pioneering approach to first-class food distribution will continue to guide the business as we enter this exciting new chapter.
“For seven decades, our success has been built on the foundation of the Simpson family’s values and our proud Scottish heritage. Alongside these principles, our passionate team – our ‘food wholesale heroes – our culture and our commitment to exceptional service will remain central to everything we do.
“This partnership gives us the investment, scale and support to build on that success while remaining true to the values that have made Fife Creamery what it is today. Most importantly, it ensures Fife Creamery can continue to invest in its people, its customers and the communities it has proudly served for generations.”
